With the Cyclups cutlery we wanted to be different. It’s a milestone, as it marks the transition from plastic to the new non-plastic.
There are already countless different designs of plastic cutlery out there and still we needed to stand out, show what we stand for and at the same time be practical and beautiful. So we embraced our driving idea: Back to Nature.
The way we approached the design was to have a close look at nature. To be more precise, the leaves of trees. Leaves are light and yet strong. They’re very focussed on efficiency and funny enough, as a result beautiful to look at. It’s an extremely clever design.
Once we embraced this thinking, the design of our cutlery was flowing out of our designers in a very ‘natural’ way. Take a look and see the base and the midrib as the central element, beautiful, strong and characteristically Cyclups. Check the result in Creation and our shop.
This is the start of a new way of designing. Not only for new lines of cutlery, but for all new kinds of products we can create with PLQ.